Parivartan: Coaching boys into men

Implemented in 45 schools across Mumbai since 2008, Parivartan has used the influence of cricket coaches as role models in the lives of adolescent boys. Coaches are trained to promote gender-equitable attitudes among young athletes between 10 and 16 years old, teaching them about respect for girls and women.


Parivartan means "transformation". And that seems to be what the programme is achieving.

The International Center for Research on Women (ICRW) released findings in May 2012 in ‘Engaging Coaches and Athletes in Fostering Gender Equity.’ The study asked three critical questions:

  1. What changes occurred in gender and violence-related attitudes, perceptions and behaviours among the Parivartan athletes?
  2. What effects did participation in the training and the overall programme have on the coaches?
  3. What changes did the wives, mothers or daughters of the coaches and mentors perceive as a result of the men’s participation in the programme?

Results show a distinct positive shift in the attitudes of athletes as well as coaches and mentors towards gender equity and violence against women, and a promising indication of behavioural change as well.

Parivartan Plus

With funding from STRIVE, ICRW-ARO plans to take this model further, with a view to reducing HIV risk and vulnerability. Parivartan Plus will coach girls as well as boys and will include modules and activities to address:

  • sexual and reproductive health
  • HIV
  • stigma
  • substance use.



Programme tools


Other resources