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Social norms theory and practice: resources from STRIVE workshop

Presentations on how a social norms perspective might be applied to partner violence and other issues. 

In January 2013, STRIVE brought together a group of researchers and practitioners in a three-day meeting that aimed to:

  • explore the utility of applying a social norms perspective to intimate partner violence, child marriage and other social issues
  • catalyse a dialogue between practitioners who are seeking to transform norms and thinkers who are developing and testing social norms theory
  • build capacity to incorporate a social norms perspective when designing programmes and to capture shifts in norms as part of programme evaluation.

Presentations are available to download below.

Theory

Introductions to concepts and applications

  • Gerry Mackie (UCSD): Introduction to social norms theory
  • Francesca Moneti (UNICEF): Introduction to social norms
  • Javier Guillot (Corpovisionarios): Shifting norms around gender and violence

Issues

Short reflections to trigger discussion on applying social norms theory

  • Joyce Wamoyi (NIMR): A reflection on the practice of transactional sex
  • Madhumita Das (ICRW-ARO): Issues around child marriage 
  • Jane Warburton (Oak Foundation): Applying norms theory to child sex exploitation

Interventions

Programmes addressing violence against women

  • Amy Bank: Introduction to Puntos de Encuentro 
  • Puntos de Encuentro video
  • Sonali Khan: Breakthrough - Learning from the Bell Bajao! Campaign
  • Bell Bajao! video
  • Lori Michau: Raising Voices - The SASA! approach
  • Clara Eder: PCI Prevention in Action in South Africa
  • Prevention in Action video

Application

Learning, measurement and take-home implications

  • Francesca Moneti (UNICEF): Applying a social norms perspective in programmes
  • Gerry Mackie (UCSD): General considerations in measuring social norms
  • Lori Heise (LSHTM): Take-home messages from the STRIVE norms meeting

For photographs from the meeting, see the gallery.

Measures needed

Gerry Mackie, General considerations in measuring social norms

 

 Social norms relations

Lori Heise, Take-home messages from the STRIVE norms meeting

 

Understanding of social norms

Javier Guillot, Shifting norms around gender and violence


Source: /resources/social-norms-theory-and-practice-resources-strive-workshop