Coaches serve as more than just instructors in sports techniques. Because of their position they are often seen by boys as role models. In the Parivartan programme in Mumbai, India, cricket coaches model gender-equitable attitudes and behaviours and communicate positive messages to young male athletes about masculinity and respect for women.
These photographs convey the relationships and atmosphere of the programme. Parivartan means "transformation" and results show that, in three years of this intervention, Parivartan is making significant progress towards that goal.
As partners in preventing violence and promoting gender equity, the male coaches and athletes contribute to transforming damaging social norms that condone abuse against women and girls. They:
- raise awareness about abusive and disrespectful behaviour
- promote gender-equitable, non-violent attitudes
- learn to speak up and intervene when witnessing harmful and disrespectful behaviour
