Nudging health outcomes: Using behavioural economics to design health interventions in developing countries - Saugato Datta

What is behavioural economics and how can it help design more effective interventions? Saugato Datta discusses examples of applications of behavioural economics in the health domain, in both developed and developing countries including:

  • applications to HIV testing
  • age-disparate sex in sub-Saharan Africa
  • intimate partner violence in India

He also examines other areas ripe for exploration and ways behavioural economics can be used more effectively.

Saugato Datta is a Vice President at ideas42. He works with partners to design, test and scale interventions that use behavioural economics to improve outcomes in programmes targeting poor people in developing countries. He leads ideas42's work in the developing world, and writes extensively on the application of behavioural economics to development programmes and more generally.
Dr Datta has been an economics correspondent at The Economist, and a researcher at the World Bank. He works within international development broadly, including on projects about intimate partner violence and violence more generally, reproductive health, age-disparate sex, energy/water use, and the uptake of programmes ranging from after-school programmes for pupils in disadvantaged areas to cash transfer schemes. He has a PhD in economics from Massachusetts Institute of Technology and undergraduate and Master’s degrees from Cambridge University and the University of Delhi.


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